PRODUCER - DIRECTOR - EDITOR
Richemont organised a group-wide bicycle tour through Switzerland to visit 17 manufactures of the group, including Cartier, Piaget, Mont Blanc, IWC, and more. My company OneStop Swiss was tasked to create all communications materials before, during, and after the tour. This included design, film, photography, and live social media management. Filming cyclists riding on vast stretches is no trivial affair: they go fast. Plus, landscapes aren’t beautiful everywhere, and you’re in a car amongst multiple other moving vehicles! Our job was to follow the cyclists travelling through Switzerland and create and upload content to the official instagram channel @richemontswissbiketour. Content included video footage from the ground and from the sky thanks to our drone, as well as photos taken throughout the week. By the end of the week, the channel had amassed 1000 followers.
